Comments on: Congrats to the true winner of the Nike Women’s Marathon, Arien O’Connell (and Laine and Judith Fast!) http://www.fitlifesf.com/2008/10/congrats-to-the-true-winner/ Fitness for Real Life ... Tue, 03 Jan 2012 00:29:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Nike Actually Does the Right Thing- Too Little, Too Late? | FitLifeSF http://www.fitlifesf.com/2008/10/congrats-to-the-true-winner/comment-page-1/#comment-796 Nike Actually Does the Right Thing- Too Little, Too Late? | FitLifeSF Wed, 22 Oct 2008 19:10:08 +0000 http://www.fitlifesf.com/?p=252#comment-796 [...] Video (4) ← Congrats to the true winner of the Nike Women’s Marathon, Arien O’Connell (and Laine and... [...] [...] Video (4) ← Congrats to the true winner of the Nike Women’s Marathon, Arien O’Connell (and Laine and… [...]

]]> By: Smurf http://www.fitlifesf.com/2008/10/congrats-to-the-true-winner/comment-page-1/#comment-795 Smurf Wed, 22 Oct 2008 17:40:03 +0000 http://www.fitlifesf.com/?p=252#comment-795 The more I think about this, the more I think that if Nike had an ounce of marketing smarts, Arien would be the recipient of a several-hundred-thousand-dollar marketing deal. I can picture the ad now- I'm sure they have footage from the race of the elites running (faces blurred to protest the less-than-stellar) cutting back and forth to Arien leading the mass of, what 35,000 women. It would make a really compelling ad, I think. More compelling, certainly, than their inept head of PR (being a head of PR myself, I know "inept" :) ) saying, "Sorry, but the prize has already been given out." Talk about a big, fat PR/Marketing FAIL. The more I think about this, the more I think that if Nike had an ounce of marketing smarts, Arien would be the recipient of a several-hundred-thousand-dollar marketing deal. I can picture the ad now- I’m sure they have footage from the race of the elites running (faces blurred to protest the less-than-stellar) cutting back and forth to Arien leading the mass of, what 35,000 women. It would make a really compelling ad, I think. More compelling, certainly, than their inept head of PR (being a head of PR myself, I know “inept” :) ) saying, “Sorry, but the prize has already been given out.”

Talk about a big, fat PR/Marketing FAIL.

]]> By: JP http://www.fitlifesf.com/2008/10/congrats-to-the-true-winner/comment-page-1/#comment-789 JP Wed, 22 Oct 2008 02:43:43 +0000 http://www.fitlifesf.com/?p=252#comment-789 only in our time do winners lose and losers win only in our time do winners lose and losers win

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