Comments on: Nike Actually Does the Right Thing- Too Little, Too Late? http://www.fitlifesf.com/2008/10/nike-actually-does-the-right-thing-too-little-too-late/ Fitness for Real Life... Fri, 12 Mar 2010 04:34:00 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Smurf http://www.fitlifesf.com/2008/10/nike-actually-does-the-right-thing-too-little-too-late/comment-page-1/#comment-808 Smurf Thu, 23 Oct 2008 21:45:42 +0000 http://www.fitlifesf.com/?p=253#comment-808 Well, to be a PR nitpicker- that's not a press release. That's a statement they released on their website. They DID put out a press release announcing the "winner" (the woman with a slower time): http://www.nikebiz.com/media/pr/2008/10/19_Marathon.html But did not put out a press release regarding Arien or lessons learned (see previous postst that I think they really missed out on a PR goldmine here.) IMO, they should have trumpeted this just as loudly. Instead, they just kinda slipped it out there. No doubt the hope was that media that wasn't already following the story wouldn't say, 'Wait, hang on, what happened here?!" But, the fact of the matter is that only the media that WERE already following were likely to continue following, and making it right with those audiences demands a little more than a statement posted on a message board. Well, to be a PR nitpicker- that’s not a press release. That’s a statement they released on their website.

They DID put out a press release announcing the “winner” (the woman with a slower time):
http://www.nikebiz.com/media/pr/2008/10/19_Marathon.html

But did not put out a press release regarding Arien or lessons learned (see previous postst that I think they really missed out on a PR goldmine here.)

IMO, they should have trumpeted this just as loudly. Instead, they just kinda slipped it out there. No doubt the hope was that media that wasn’t already following the story wouldn’t say, ‘Wait, hang on, what happened here?!” But, the fact of the matter is that only the media that WERE already following were likely to continue following, and making it right with those audiences demands a little more than a statement posted on a message board.

]]> By: Margaret http://www.fitlifesf.com/2008/10/nike-actually-does-the-right-thing-too-little-too-late/comment-page-1/#comment-807 Margaret Thu, 23 Oct 2008 21:01:11 +0000 http://www.fitlifesf.com/?p=253#comment-807 The official press release is included in this article from Runner's World http://dailyviews.runnersworld.com/2008/10/in-sf-fastest-t.html The official press release is included in this article from Runner’s World http://dailyviews.runnersworld.com/2008/10/in-sf-fastest-t.html

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